CO-FOUNDER / DESIGNER
Enso Tea, Cerritos, CA, 2007 – 2014
Managed the day-to-day operations of online business and sales channel. Designed and developed corporate identity, branding and packaging. Designed and developed e-commerce website including shopping cart, security and payment gateway integration. Drafted, edited and submitted press releases to news wires and other media outlets. Created and planned a go-to-market strategy for a new CPG revenue stream out of an existing wholesale product line. Optimized CPC, PLA and organic search campaigns for AdWords, Bing and Yahoo. Managed Twitter, Facebook and Pinterest marketing campaigns. Automated and streamlined shipping logistics, material procurement, supply/demand forecasting, accounting and customer service workflows.